Real Manufacturing 120,000+ Employees
Haier Group
Chinese appliance manufacturer transformed into 4,000+ self-organized teams using principles of decentralization and organizational democracy.
300% revenue increase since transformation
Organization Overview
Haier is the world's largest home appliance manufacturer, headquartered in Qingdao, China. Under CEO Zhang Ruimin, the company underwent a radical transformation, breaking itself into over 4,000 independent micro-enterprises that operate with entrepreneurial freedom while remaining connected to the Haier ecosystem.
Decentralization Principles
How this organization implements self-organization
1
4,000+ micro-enterprises with full P&L ownership
2
Zero distance to customer through small, focused units
3
Internal venture funding for new ideas
4
Employees become entrepreneurs within the ecosystem
Organizational Specialties
What makes this organization unique
- Traditional management layers completely eliminated
- Teams can hire, fire, and set their own compensation
- Market-based resource allocation between units
- Platform model connecting internal and external innovators